The Kaizen Award is granted annually to the Japanese brand’s official dealerships. Evaluation is based on various operational and service indicators (KPIs) that cover nearly all key areas of the business – including customer satisfaction, improvements in service quality, process efficiency, service speed, and employee engagement.
Within the Caucasus region, the competition for the award takes place among three countries – Georgia, Armenia, and Azerbaijan. According to the results of 2025, similar to 2024, Toyota Center Tegeta once again achieved the highest evaluation and recorded the best result in the region.
Mariam Meliashvili, General Director of Toyota Center Tegeta:
“Receiving the Kaizen Award for the second time is a special recognition for Toyota Center Tegeta. It confirms that the company is successfully implementing the Kaizen philosophy. Once again, it has been demonstrated that our team operates in accordance with international standards and continuously strives to increase quality and efficiency, optimize service processes, and improve the customer experience. Through this approach, we achieved the highest evaluation in the Caucasus region, reaffirming that our operations meet Toyota’s global standards.
Maintaining such a high standard is, of course, a great responsibility. The Kaizen philosophy itself implies that development should never stop. For us, it is important to deepen this approach even further, increase team engagement, introduce new initiatives, and continuously improve both internal processes and the customer experience. Our goal is for Toyota Center Tegeta to always remain a distinctive example in the region in this regard.”
Kaizen is a concept of Japanese management that means continuous improvement. The term consists of two Japanese words: “kai,” meaning change, and “zen,” meaning for the better. It can be directly translated as “change for the better,” which is fundamentally based on continuous improvement. This approach was particularly developed within the Toyota Production System and remains one of the fundamental principles of the company’s corporate culture today. The philosophy is based on the idea that small, everyday improvements significantly increase process efficiency and quality, ultimately leading a company toward success.
In practice, Kaizen principles involve the constant evaluation and refinement of processes, more efficient use of resources, active employee engagement, and a strong focus on customer-oriented service. Through this approach, companies are able to improve service quality, accelerate processes, and continuously enhance the customer experience.
Toyota Center Tegeta actively applies this philosophy in its daily operations. Within its customer-oriented approach, the company offers services related to the purchase and maintenance of Toyota vehicles in one space, following the “one-stop shop” principle. At the same time, Toyota Center Tegeta continues to refine its operational processes and implement modern technologies, further improving the quality of service.
